Carrabba's Halloween Event Campaign

WHAT WE DID

For this activation, Carrabba’s needed a tactile, premium handout that would elevate the guest experience at their first ever Halloween-themed dinner event. The goal was to create a piece guests would not only receive — but keep, reinforcing the exclusivity and craftsmanship behind the evening.

Concept Inspiration

I approached this as a mix between:

Freakshow Wines branding (the featured wines of the event)

Classic Italian hospitality

Modern, cinematic mood

Rather than leaning on expected wine-dinner aesthetics, I pulled visual cues from cinematic fright fests, vintage bottling stamps, and ambient bar signage — translating that into an immersive brand touchpoint.

This allowed the design to feel rich, moody, and elevated, aligning with the experience of a curated tasting dinner, while still staying true to Carrabba’s warm, Italian-inspired brand voice.