Restaurant · Branding
Rocko's Modern Burger
Rocko's Modern Burger
We wanted to capture the feeling of an old fashioned diner, so we incorporated some rust textures to go with the vintage color palette. We wanted to focus on the food, the food is unique so it needed to be the hero, the main focal point. We chose the two man fonts in the logo because of the invocation of 1950/60s they brought forth.
The project
A closer look.
BRIEF
Rocko's Modern Burger. Think retro, think diner days-of-yore for the outward appearance of this fast-casual burger and sandwich joint. The food is far from ordinary, with chef-inspired dishes and fusions you hardly would find in most modern casual concepts.
WHAT WE DID
We wanted to capture the feeling of an old fashioned diner, so we incorporated some rust textures to go with the vintage color palette. We wanted to focus on the food, the food is unique so it needed to be the hero, the main focal point. We chose the two man fonts in the logo because of the invocation of 1950/60s they brought forth.
Project gallery
A closer look at the work.
